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Salesforce has announced a definitive agreement to acquire Braze for approximately $5.66 billion. Announced on October 20, 2026, the deal aims to strengthen Salesforce’s marketing capabilities and help businesses deliver more personalized customer experiences. Braze is a customer engagement platform that helps businesses connect with customers through channels such as email, SMS, mobile apps, websites, […]

Salesforce community events bring people together to share ideas, discuss everyday work challenges, and explore new ways to use technology. They also give professionals a chance to connect with others who understand their work and the challenges they face. For Salesforce admins, developers, consultants, and students, these gatherings can offer fresh perspectives on career growth, […]

An AI agent can summarize a customer conversation, prepare a task update, or pull together information for a decision. But the real value comes when an employee can review that work, add missing context, and move the task forward with their team. Slack is bringing this kind of human-agent collaboration into everyday workflows, connecting AI […]

Revenue Cloud helps businesses automate product pricing and manage discounts according to their sales requirements. Salesforce Revenue Cloud supports structured pricing calculations, allowing organizations to apply pricing rules consistently across supported sales transactions. Revenue Cloud Advanced (RCA) provides pricing capabilities that help businesses manage product prices, volume discounts, and attribute-based adjustments. Pricing procedures bring these […]

Another Salesforce event is making its way onto the calendar, and this time, the spotlight is on West Africa. West Africa Dreamin 2026 is bringing the Salesforce community together for conversations around technology, business growth, and the future of the ecosystem across Africa. But what makes this event worth adding to your calendar? From keynotes […]

Claude AI can make working with Salesforce CRM data much easier. Instead of manually opening records, building reports, or writing SOQL queries, teams can ask Claude questions in plain English and get answers from their Salesforce org. With Salesforce MCP, users can explore CRM information through a conversational interface, helping them find relevant details with […]